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What to do with PR packages and gifted clothes

The pile grows faster than the content. Here is how to clear it without losing the tax benefit, the credit, or the clothes to a landfill.

If you make content about clothes, clothes find you. Brands send PR packages hoping for a mention, deals come with outfits, and a lot of it gets worn once on camera and never again. The question is not whether to clear it. It is what to do with it so you are not throwing away money, credit, or perfectly good garments.

First, sort by how you got it

The right move depends less on the piece and more on how it arrived, because that decides the tax picture.

How you got itIs it income?If you donate it
You bought itNoDeduct fair market value (what it would sell for used), if you itemize.
Sent for coverage, a deal, or an ongoing brand relationshipUsually yes, at fair market value when receivedDeduct your basis: the amount you reported as income. Not more.
Unsolicited, no agreement, never postedGray area; many preparers treat it as a giftIf you reported nothing, there is nothing to deduct. The donation is still worth doing; it just is not a write-off.
Already expensed as a business costn/aNo basis left. No deduction.
This is general information, not tax advice. Creator income rules change and your preparer knows your return. What stays constant: keep the shipping emails and any agreement that came with the item, so you can show how it arrived.

Your three options

1. Sell it

Resale apps, a personal closet sale, a "shop my closet" site. It turns the pile into cash once. Two things people miss: sale proceeds on gifted items are taxable too, and the piece leaves your story the day it ships. Reality stars run resale sites for their worn-once clothes because it is a business. For most creators it is a few hundred dollars and a weekend of shipping labels.

2. Keep it

Fine for the pieces you actually reach for. The test is simple: if you cannot name the last time you wore it, it is not a keeper, it is storage.

3. Donate it to something that keeps it in use

A thrift store resells it once, if it sells at all. A rental nonprofit puts it back to work. At FashionablyGood a donated dress goes to a gala, comes back, gets cleaned, goes to a wedding, comes back, goes to an interview. Each rental adds to a year-end pool that is split across the charities on our Honor Roll, nominated by donors. First Ladies send inauguration gowns to a museum to be looked at. This is the version where the gown keeps getting worn.

How to donate PR packages and gifted clothes to FashionablyGood

  1. Request a prepaid mailer. A bag, a USPS label and instructions arrive in a few days. Nothing to print or pay. For a big clear-out, say so on the form and we send boxes.
  2. Fill it with anything clean and rentable. Dresses, suits, blazers, shoes, bags, jewelry, coats. Tags on is welcome. Sizes do not matter; renters come in every size.
  3. Put a note in with your handle. That is how we know the pieces are yours. Say whether you want a public closet page.
  4. Get the itemized receipt by email. Every piece listed, our EIN, the date. We never assign a value; that is the IRS's instruction to donors, not ours to override.
  5. Watch the closet page fill in. If you opted in, fashionablygood.com/closet/your-name lists every piece, every rental and every event photo, and updates itself. Link it from a bio or a video description.

What makes a good donation

Everyday basics and worn-out pieces are better off at a local clothing bank. We will tell you if a piece is not a fit rather than retire it quietly.

Questions creators ask

Do I have to disclose the donation?

No disclosure rule applies to giving things away. If you post about it, say what it is: donated, not sponsored.

Can I donate pieces I was sent but never posted about?

Yes. Whether that item was income to you is between you and your preparer; we take the piece either way.

Can I stay anonymous?

Yes. Closet pages are opt-in. The receipt and the rentals work the same without one.

What about the brand that sent it?

Once a PR item is yours, it is yours to give. If a contract says otherwise, it will say so in writing; most do not.

Clear the pile this week

One mailer or a stack of boxes. Receipt in your inbox, pieces back in use, your name on the record if you want it there.

Get a prepaid mailer   How closet pages work